Master in Fashion Direction: Brand & Lifestyle Management

The most important Italian and International brands in the fashion and luxury ecosystems have been able to evolve and implement new strategies in the last decade. Be it managerial or design-related, these new initiatives were conceived to cater for an evolving competitive system and for a more demanding consumer. Not only fashion brands, but also lifestyle brands are extending their own vision and applying their brand values to a variety of sectors such as luxury, design, clothing, jewelry, beauty & cosmetics, all the way to the most advanced innovation in the experience sectors.  The key to the success of the aforementioned strategies is the unique capability to unite creativity, design and positioning strategy, creating products and services with a common denominator: knowing how to properly manage more and more hybrid processes between design and innovation. 

The University Master in Fashion Direction: Brand & Lifestyle Management (60 CFU) is addressed to junior profiles aiming to enter the fashion and luxury world, with a solid knowledge of managerial strategies and typical marketing procedures of the ‘’top of the range’’ fashion luxury and lifestyle brands. This course will focus on business logics in the fashion industry, to buying and merchandising processes, up to the management of marketing and digital communication strategies. 
The main graduating professional figures will be Junior Brand Manager, Merchandiser, Buyer, CRM Manager, Digital Manager and Marketing Manager.  New Junior Professionals, to discover how to manage upcoming challenges in terms of heritage, storytelling, and ‘’know how’’, projected into an increasingly digital context. From fashion, to branding, to luxury.